FAQs on Site Building

How much will it cost to construct a site?

Many website developing companies don't openly publish the pricing system for their services which means that they are able to charge different clients different prices for one and the same job like a typical news feed or site search facility.

We calculate the cost for making a website on the basis of our site creation price list which covers a significant proportion of the majority of tasks for the typical customer. The price list features a cost calculator which can be used there and then to work out the cost of building your site.

The final cost may be lower due to a discount, or higher due to additional work. This additional work may include, for example:

  1. development of written content for the site
  2. photographs
  3. complex Flash-animation development
  4. specialised software development
  5. scanning and layout of large volumes of informational content
  6. working with sound
Are there any discounts available?

Discounts and various extras may be available:

  1. to scientific, educational and cultural organisations;
  2. to widely-known brands;
  3. on extension to the deadline for delivering projects;
  4. to your second order from us, or if you introduce a new customer to us.
How long will it take to develop my website?

Provisional time-scales can be seen in our package of services on site creation. Experience tells us that the process of developing a website can take from 2 to 12 weeks depending on the amount of work involved.

At the same time, it should be pointed out that most of the time needed to develop a website is taken up by reaching an agreement with the customer on the individual stages. The process can be drawn out, particularly if the customer doesn't respond to queries from the developers in a timely manner.

Why are your prices so low?

We will always be grateful if you decide to pay us more.

Why are you so expensive?

Because we have professionals working for us. They don't come cheap. They don't know how to do shoddy work. We judge our work by the end result, and not by the number of design variations or pages which have been processed. All work carried out by us comes with a lifetime guarantee.

How much does site maintenance cost?

From 250 roubles a month. The cost of site maintenance, or rather the monthly fee, is comprised of the price for hosting services + the price for updating information on the site. The price for updating information on the site depends on the amount of information involved. The most common rate tends to be from 1,500 to 5,000 roubles a month. If the information is likely to change once or twice a year, then rather than paying a monthly fee, it is better to pay a one-off fee each time.

How much does site promotion and advertising cost?

It is cheaper than on TV, radio or in the print media. On the internet it is possible to advertise exclusively to your target audience. It is possible to specify the region where the advert is displayed like, for example, Moscow. It is possible to choose when it is shown, for example, weekdays from 10:00 till 19:00. It is possible to submit a list of search queries to bring up the advert on Yandex, Rambler, Aport, Mail.ru etc. If you get in touch with us, we will choose the best option for you, and reply to any questions you may have.

Why advertise the site, can you not just optimise it and promote it through the search engines?

Our sites are made intelligently: they are invested with the criteria for intelligent indexation by search engines whilst still at the technological cycle level. As for promotion, there are various nefarious means of excluding your site from search engines, whereby no-one will ever be able to find it again.

Now a few more points:

  1. Nobody can guarantee you results. Anybody will take your money in advance.
  2. Nobody can guarantee for how long your site will remain amongst the top search results. Then, your competitors' websites will appear there. And yours will disappear.
  3. You cannot predict or count on the value of a targeted visitor
  4. If your site is amongst the top key word search results:
    • there are still many other synonyms for that query
    • you will not be able to rapidly change the key words for a query, the text content which will pop up, or hyperlinks

In the case of a planned advertising campaign:

  1. You will have a media-plan and know precisely what you are paying for.
  2. On the basis of the media-plan, it is possible to make a prediction as to the minimum possible effectiveness.
  3. You will be able to change the wording of search terms, hyperlinks, adverts and banner ads at any time. In an advertising campaign, banners are refined all the time. You keep the most effective ones. You replace the ineffective ones.
  4. You will receive a guaranteed result.

The average value of a click today is around 50 cents. If you have few competitors, then this value will be substantially smaller.

How many people participate in the site development process?

Web designers, layout designers, programmers, project manager.

How is ITSoft different from other website developers?
  1. We have amassed huge experience!
  2. We have high standards where quality and the end result are concerned! We don't tolerate mediocrity.
  3. We give a lifetime guarantee and assurances. We have been at  our current address since 1999.
  4. We have a negligible staff turnover. We create good working conditions and motivation.
  5. We are a relatively small company. We are able to provide our customers with a more personalised service.
  6. We have our own data-center.
  7. We have certified specialists working with us.
Do you register domain names?

Yes, we do. We are an official partner of RU-CENTER.

How many design options do you offer?

As a rule, we develop one layout design which we then modify. The layout design is based on a brief, the design task. The price for an exclusive design layout from us is not expensive. Companies which offer 3х design layout options for the same amount, make these layouts based on a design template. A template design for a website costs practically nothing. If you come to our office, we can show you thousands of templates, not just three.

On request of the customer, and for an additional charge, we can develop numerous design layout options. But practice reveals that perfection is the enemy of the good. If a customer has several choices and cannot decide, they start to piece them together. The result of this is never ideal.

Can we update information on the website ourselves?

Yes, you can.

How many mail boxes can you do for us?

As many as you require.

Will our site be on the first search results pages of Yandex, Rambler, Mail.ru, Aport?

It is possible, but no-one can give a 100% guarantee. If you have no competitors on the internet, then there is a probability. If there is already competition, then, sorry, the best spot has already been taken. All the same, this doesn't mean that there is no chance at all. For a separate charge, we offer services in site advertising and promotion.

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