Site development KPRF
Site development KPRF
Slimming aids site
Vitamins for children and adults
Site development for
floor sanding company
Development of information portal fitme.ru
Development of the information portal v-j-u.ru
Site for drug to improve the memory
Site for drug for couples planning to conceive
Development of online souvenir store
Site redesign for recreational centre
Slimming aids site
Site for cold prevention medicine
Site dedicated to the composer Zaderatsky
Site for children's tranquilliser
Site for medicine to treat impotence
Second version of the site
Site development for the pharmaceutical company
This company provides raw materials to the Ufa Oil Refinery
Corporate site development for airline
Site development for holiday village
Corporate site development
Corporate site development
Site development for the architectural bureau
Architectural design bureau
First version of the site
Development of logo and corporate identity
Development of logo and corporate identity
Redesign of logo
Logo development
Logo for Video Premiera portal
Logo developed for information portal
Logo and corporate identity for dental clinic
Logo and corporate identity for the company Teh-holod
Logo, corporate identity and booklet for holiday village outside Yalta
Corporate identity for Moskovskaya Mekhovaya Kompaniya
How it used to be: a Site is a representation of companies, businessmen and private individuals on the internet. A good website is capable of making sales and generating income, attracting customers to your company and increasing profits. A good site is capable of attracting more customers, as well as a good advert.
Everything is changing: in the 21st century, the Site is the main way for all enterprises to position themselves. Website advertising is on a par with with TV advertising. In the site-construction field, the term “Users Behavioural Patterns” has emerged, and this concept lies at the very heart of the site's logic (such coding is unobtainable in television). A well thought-out website generates high earnings for minimal outlay! More and more businesses are prepared to invest millions (and that is not a joke) in creating their websites.
The basic characteristics which can be attributed to a good website can be identified as follows:
In order to end up with an effective website, several stages of development need to be undergone, for which it is best to turn to the experts. The first thing which you need:
The developer will then proceed according to the following plan:
Choosing the designer is arguably the most important stage for a company's management. In order to make the right choice, it is essential to understand that a website is a complex software product requiring professional development. Therefore it is appropriate to make enquiries into how long the studio has been in operation, and how many employees are on the staff, and to familiarise yourself with its portfolio. This is all best done in the actual office itself where it is possible to reassure yourself that the studio operates in a steady and stable manner. Also, take a look at the feedback for the studio on the worldwide web, as well as on the websites of the Court of Arbitration and Tax Authorities.
A complete analysis of competitors' sites helps to make your site better than theirs. Research your competitors' sites: borrow and perfect ideas, think how you can make yours stand out! A search for competitive advantages is pure gold!
What analysis is:
It is worth bearing in mind that on visiting a site, the user, generally, will navigate, in all probability, by visual images. So, development of the site's design is best entrusted to those who know well how human perception works. The site's design, to a great extent, sets out the image of the company, insofar as this is precisely what creates the first impression. It's the client's duty to clearly set out the site's objectives, but to leave the realisation of these objectives (the style of the headers and text body, arrangement of the blocks and sidebars, menus, tables etc.) to the professionals. A well set-out site is psychologically conducive to encouraging the visitor to make a purchase or to get in contact with the its owners.
Site design, in itself, is a picture created using computer programs. A modern site responds to a visitor's actions with changes enabling information to be digested in the best possible way. Using a site template helps to tune the pages displayed to the user's browser. The site's page layout is the production of page templates which will be properly displayed in all of the popular browsers (IE, Mozilla Firefox, Opera, Safari, Chrome). Cross-browser compatibility and code validity are essential attributes of a modern website.
These days it is not unusual to entrust the written content of websites to copywriters. Often it is their task to collect and rework information, writing copy within specific guidelines. Insofar as a copywriter is a “jack of all trades” and, as such, “master of none”, the writing may well not ring true. The writing may be beautiful and clever but is not generally invested with any soul. An alternative may be to have the site's text written by someone with expertise in your particular field but, as a rule, such copy tends to be somewhat “dry” and unattractive. Combining the two is a possibility, but the important thing is be sure to carefully coordinate the strong sides of both.
Program code is what a site is based on, providing it with operating capability and protection, and it is essential to entrust its development to experts only. And not only experts with higher education, but experts with specialist knowledge gathered from a specialised higher education. It is preferable that the programmer has a degree (even more preferable that it be with distinction) from one of the leading technical colleges. It is possible to learn how to develop the design and layout of a site without any specialised training, but without a knowledge of mathematics and a particular cast of mind enabling you to analyse, digest and summarise data, it is virtually impossible to develop code which is logical and technically correct. Only someone meeting these criteria is capable of creating rapid and flawless algorithms, of testing programs in various regimes, and of quickly identifying and correcting potential glitches.
Promotion is a range of measures the aim of which is to put the site in first place amongst search results according to key words and phrases. The main search engines are Yandex and Google, with their independent search algorithms. Site promotion includes the development of content which meets the demands and recommendations of the engines but which is still of interest to users, the code optimisation, and the placement of links with third party resources. Page content should be unique and should offer goods and services which have an advantage over those of competitors. An optimised site has a better chance of coming first in search results, and that means more potential customers.
The basis of site promotion is still words. These words should “satisfy” search engine algorithms whilst still being easy to read and of interest to the user.