Effective Website Construction

Choosing the Designer

Choosing the designer is arguably the most important stage for a company's management. In order to make the right choice, it is essential to understand that a website is a complex software product requiring professional development. Therefore it is appropriate to make enquiries into how long the studio has been in operation, and how many employees are on the staff, and to familiarise yourself with its portfolio. This is all best done in the actual office itself where it is possible to reassure yourself that the studio operates in a steady and stable manner. Also, take a look at the feedback for the studio on the worldwide web, as well as on the websites of the Court of Arbitration and Tax Authorities.

Statistical Analysis

A complete analysis of competitors' sites helps to make your site better than theirs. Research your competitors' sites: borrow and perfect ideas, think how you can make yours stand out! A search for competitive advantages is pure gold!

What analysis is:

Design

It is worth bearing in mind that on visiting a site, the user, generally, will navigate, in all probability, by visual images. So, development of the site's design is best entrusted to those who know well how human perception works. The site's design, to a great extent, sets out the image of the company, insofar as this is precisely what creates the first impression. It's the client's duty to clearly set out the site's objectives, but to leave the realisation of these objectives (the style of the headers and text body, arrangement of the blocks and sidebars, menus, tables etc.) to the professionals. A well set-out site is psychologically conducive to encouraging the visitor to make a purchase or to get in contact with the its owners.

Working with Text

These days it is not unusual to entrust the written content of websites to copywriters. Often it is their task to collect and rework information, writing copy within specific guidelines. Insofar as a copywriter is a “jack of all trades” and, as such, “master of none”, the writing may well not ring true. The writing may be beautiful and clever but is not generally invested with any soul. An alternative may be to have the site's text written by someone with expertise in your particular field but, as a rule, such copy tends to be somewhat “dry” and unattractive. Combining the two is a possibility, but the important thing is be sure to carefully coordinate the strong sides of both.

Program Code

Program code is what a site is based on, providing it with operating capability and protection, and it is essential to entrust its development to experts only. And not only experts with higher education, but experts with specialist knowledge gathered from a specialised higher education. It is preferable that the programmer has a degree (even more preferable that it be with distinction) from one of the leading technical colleges. It is possible to learn how to develop the design and layout of a site without any specialised training, but without a knowledge of mathematics and a particular cast of mind enabling you to analyse, digest and summarise data, it is virtually impossible to develop code which is logical and technically correct. Only someone meeting these criteria is capable of creating rapid and flawless algorithms, of testing programs in various regimes, and of quickly identifying and correcting potential glitches.

Promotion

Promotion is a range of measures the aim of which is to put the site in first place amongst search results according to key words and phrases. The main search engines are Yandex and Google, with their independent search algorithms. Site promotion includes the development of content which meets the demands and recommendations of the engines but which is still of interest to users, the code optimisation, and the placement of links with third party resources. Page content should be unique and should offer goods and services which have an advantage over those of competitors. An optimised site has a better chance of coming first in search results, and that means more potential customers.

The basis of site promotion is still words. These words should “satisfy” search engine algorithms whilst still being easy to read and of interest to the user.